SOONA friendly marketplace for brands and creators

The right creator.
Protected payment.
One invoice.

Brands meet creators with real audiences, matched by data. Offers, contracts, payment and invoicing in one place; as easy as messaging from your phone.

I'm a brand I'm a creator
  • 4,379 profiles analysed
  • Payment protected until the job is done
  • One invoice for the brand

Why iyi?

Organic, friendly, trustworthy and easy.

"İyi" means "good" in Turkish. We build İyi İçerik on four things, all to make the work easier for brands and creators alike.

Organic

Real audiences, natural engagement. Suspicious followers and inflated numbers are flagged; matching runs on real data.

Friendly

Plain language, no agency jargon. Offers can come to your WhatsApp; what is asked and what is paid is clear from the start.

Trustworthy

Payment is protected until the job is done and every job has a written contract. We handle invoicing and withholding tax.

Easy

No app to install, a collaboration in three steps. No laptop needed; everything takes a few taps on your phone.

Real profiles from the CultureBase catalogue. Names hidden, figures as of 1 November 2026.Instagram and TikTok

How it works

A collaboration in three steps.

  1. Fit scoresample brief
    1

    Discover and send offers

    Write your brief and see creators ranked by fit. Send an offer in one tap, or open your campaign on the marketplace.

  2. Scope: 1 Reel + 2 Stories
    Publish: 18–22 Nov
    Revisions: 2
    Payment protected12,500 TL
    2

    Agree and protect the payment

    The contract fills itself in and both sides approve. The payment waits safely until the job is done.

  3. Views by daysample report
    CPM · CPE · comment sentiment
    3

    Publish and measure

    Posts pass an ad disclosure check. Views, engagement and cost are reported day by day.

Real performance

Small creators, big results.

Six of the strongest brand collaborations in the catalogue. All from accounts under 55K followers; the right match brings more than follower count.

Source: CultureBase catalogue, public post data, 1 November 2026. Account names, brands and captions are not shown.

CultureBase engine

Thousands of profiles. Each one in depth.

İyi İçerik runs on the CultureBase data engine. Profiles are rescanned regularly, and the latest posts are analysed by AI at video, image and audio level.

4,379creator profiles
2,169Instagram accounts
2,210TikTok accounts
42audience moods measured
  • Topic and category profileWhat they talk about, which categories they create in, which themes they return to.
  • Visual profileWho appears, where it was shot, which colours and formats stand out.
  • Audience moodHow the audience reacts in comments: admiration, curiosity, humour, criticism.
  • Audience demographicsEstimated age, gender and city breakdown.
  • Real audience checkHidden likes, suspicious media and skewed engagement signals.
  • Organic vs branded engagementHow well engagement holds up on sponsored posts.
  • Performance by formatSeparate views and engagement for video, photo and carousel.
  • Concept search, fit scoreSearch by the idea in your brief; every creator is scored against it.

Most common categories

Profiles in the catalogue
Lifestyle1,368
Music730
Vlog477
Comedy395
Food387
Fashion357
Dance291
Sketch258

Two sides, one platform

Everyone comes out ahead.

Free campaigns

Opening a campaign and sending offers is free. Ready in minutes with an industry template.

One invoice

However many creators you work with, we issue the invoice. Withholding tax and paperwork are on us.

Disclosure check

Before going live, posts are checked for the "Reklam" label and the advertiser's name required in Turkey.

Measurable results

Views, engagement and cost per thousand views by day, for each creator.

Waitlist

Be among the first we invite.

When İyi İçerik opens, we will invite people on the list in order. Signing up takes a minute.

  • Opening campaigns and profiles is free
  • A service fee only on completed jobs
  • Instagram, TikTok and YouTube
Sign-up type

Your details are processed for the waitlist and launch invitation as described in the Privacy Notice.

FAQ

Common questions

When does İyi İçerik open?

We are getting ready. When we open, we will invite people on the waitlist in order, brands and creators in the same period.

Does it cost anything?

Opening a campaign, creating a profile and receiving offers are free. A service fee applies only to completed jobs; rates will be announced at launch.

How is the payment protected?

The brand pays İyi İçerik before the work starts. When the job is completed as the contract says, the creator is paid. If it is not completed, the brand gets the money back.

Is it only for Turkey?

Payments, contracts and invoicing are set up for Turkey at launch. Brands from abroad that want to work with creators in Turkey are welcome on the waitlist.

I have few followers. Can I join?

Yes. Follower count does not matter for UGC jobs, where you make videos for brands. All the collaborations above came from accounts under 55K followers.

Is the data on this page real?

Yes. Profile cards and collaboration examples come from public post data in the CultureBase catalogue. Names, brands and captions are not shown; fit scores are calculated for a sample beauty brief.